InReview InReview

Support independent journalism

Books & Poetry

Bookshop challenges the notion of 'pop-up'

Books & Poetry

Comments Print article

After more than two years popping up all over the city, the owners of Adelaide’s Pop-Up Bookshop are looking out for permanent digs.

Nick Patrick and Kate Treloar announced this week that they have signed on to stay until mid-April in the Rundle Mall location where they set up headquarters for the Christmas period.

Patrick said that while the six-month stay may challenge people’s idea of a “pop-up”, they shouldn’t read too much into the name.

The husband-and-wife owners, who previously ran a fixed-premises bookshop at Stirling for five years, originally launched the pop-up venture  selling new and second-hand books to give locals “that little thrill of discovering something new”, he said. And the Rundle Mall location has proven one of the shop’s most successful.

“We’ve found the response really interesting.

“When we set up we physically doubled the number of bookshops on Rundle Mall. There’s basically just us and Dymocks … so people are constantly surprised to come across a bookshop.

“The main part of what we do is try to put books under people’s noses. People still want them and they love coming into book stores and having a bit of a browse.”

Patrick said that the cost of renting the Rundle Mall premises, opposite the Myer Centre, meant that it would not be realistic for the small, “hands-on” store to consider a longer-term tenancy.

However, he and Treloar are looking to find a permanent site in the future and already have their eyes on a couple of high-profile places in the city.

“We knew it had a definite lifespan when we started out. Now the pop-up part of our name is almost hindering us a bit because what we do is more substantial than what people think,” Patrick said.

He said there was often an assumption they don’t pay any rent, are not a “real” bookshop and are supported by council; conversely, the Pop-Up Bookshop found itself at loggerheads with the authority over street-trading permits in its early days.

While he remains a strong supporter of pop-up businesses, Patrick said not having the stability of a permanent shopfront also brought other challenges, including an inability to plan ahead and the added expense associated with marketing each new location.

In addition to its main site, the Pop-Up Bookshop also has displays in a number of cafes around the city and recently launched a Books By Bike service where former bicycle couriers Patrick and Treloar deliver books ordered from their online store to CBD locations.

“It’s a bit of fun,” Patrick said.

“Kate and I both have vintage bikes and live in the city and love trundling around … I certainly wouldn’t be able to say it’s a sideline yet; it’s more a novelty.”








Make a comment View comment guidelines

Support local arts journalism

Your support will help us continue the important work of InReview in publishing free professional journalism that celebrates, interrogates and amplifies arts and culture in South Australia.

Donate Here


Show comments Hide comments
Will my comment be published? Read the guidelines.

. You are free to republish the text and graphics contained in this article online and in print, on the condition that you follow our republishing guidelines.

You must attribute the author and note prominently that the article was originally published by InReview.  You must also inlude a link to InReview. Please note that images are not generally included in this creative commons licence as in most cases we are not the copyright owner. However, if the image has an InReview photographer credit or is marked as “supplied”, you are free to republish it with the appropriate credits.

We recommend you set the canonical link of this content to to insure that your SEO is not penalised.

Copied to Clipboard

More Books & Poetry stories

Loading next article